We live in an always-connected, digital age. Digitalization has accelerated exponentially, and companies’ survival will depend on their ability to reshape their future. Those who are born after 1980 are called digital natives. Digital natives are assumed to be inherently technology-savvy. They have some peculiar characteristics which have attracted the attention of researchers. This paper presents some of those characteristics or personality traits.
digital natives, digital immigrants, characteristics, personality traits
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